20
5
$120
Potential Cost Savings
$6,000 / 50%
per cohort
Reclaimed Mentor Hours
158
per cohort
12-Month Impact Projection
See your cumulative savings grow month by month over a full year.
Get Your Personalized Quote
For ICF Level 1 & 2 Coaching Schools
What if you could save 120+ Observer Hours & 4K On Your Next Cohort?
SelfLab AI handles the repetitive assessment work, so your best observers can focus on creating mastery and fill the next cohort faster.
Calibrated by an ICF MCC Coach
Aligned with the ICF Code of Ethics
*Based on 20-student cohort, see ROI calculator for your numbers.
What is SelfLab AI?
It's an AI co-pilot for mentors and observers. It combines machine precision with human wisdom. Selflab does:
01
MCC-Calibrated Reports
Our AI acts as an MCC-level 'second eye', creating the first draft of your written feedback and delivering it as an MCC-calibrated (Master Certified Coach-level) report in under 20 minutes.
02
Mentor Empowerment
Think of it as a co-pilot for your mentors and observers. It does the repetitive work, empowering them to review the AI-generated draft, add their unique insights, and turn 2 hours of typing into a 25-minute polish.
03
Immediate Time & Cost Savings
Save your school's time and money from the very first upload. There is no learning curve required for immediate impact on your bottom line and efficiency.
It's the difference between a surgical scalpel and a Swiss Army knife.
SelfLab AI is a specialist system trained specifically on the ICF Core Competencies and coaching language. It structures its analysis into a developmental report designed for coach growth and exam preparation.
Furthermore, our platform is a secure, confidential environment compliant with the ICF Code of Ethics-a guarantee you simply don't have with public AI tools. We never send your data to public APIs.
From a Painful Compromise to a Personal Roadmap to Mastery
Until now you had to choose: depth at boutique scale or templated feedback at volume. That compromise is now over.
The Old Way
Generic, template-based feedback that lacks depth and personalization. One-size-fits-all reports that don't address individual growth needs.
The SelfLab Way
Detailed, fully customizable developmental reports built on six key pillars that turn feedback into a true growth experience.
SelfLab AI generates the most detailed and fully customizable developmental report on the market, built on six key pillars that turn feedback into a true growth experience.
01
Upload Audio File
Securely upload your session's audio file. All standard formats are supported.
02
AI Draft in 20 min
Our MCC-calibrated AI analyzes the session and generates a comprehensive draft report.
03
Mentor Polish & Send
Your expert mentor reviews the draft, adds their unique wisdom, and sends polished feedback.
Don't Just Read About It. Experience It.
Explore the report: tap a section, view sample pages, grasp the impact. See how SelfLab AI transforms feedback.
Detailed Marker Analysis
Explore how we break down every manifested marker for your chosen competencies, providing direct quotes and exact timestamps.
8 Layers of The SelfLab AI Advantage: Your ROI Breakdown
How SelfLab AI transforms your feedback process into a powerhouse of efficiency, quality, and growth.
| Your Advantage | How It Works with SelfLab AI | Your Gain |
|---|---|---|
1. Direct Cost Reduction | Reduce total assessment costs by ~50% with our blended AI + human model (average across current partners). | Free up capital to reinvest in student acquisition or program development. |
2. Mentor/Observer Time Release | Cut mentor/observer time spent on reports by up to 80%—from 2 hours down to 25 minutes. | Liberate 120+ hours of your top talent's time per cohort to focus on high-value mentoring and support. |
3. Accelerated Learning Loop | Feedback is delivered the same day, not 2-3 days later when the learning moment is already lost. | Capitalize on the Ebbinghaus forgetting curve, where immediate feedback drastically increases retention. |
4. MCC-Calibrated Quality | Our AI analysis is calibrated against the highest standards of MCC-level assessment. | Eliminate quality variance. Students get consistent, high-quality feedback, leading to deeper learning and higher first-time exam pass rates. |
5. Continuous Mentor Development | Your mentor or observer reviews the AI's draft, creating a powerful "second opinion" that sharpens their own skills. | This fusion of human expertise and AI analysis serves as a form of Continuing Professional Development (CPD). |
6. Data-Driven Insights | Visual dashboards and metrics reveal patterns invisible in a simple transcript. | EdTech research shows that visual analytic feedback enhances cognitive results and learning strategy. |
7. ICF-Compliant Anonymity, On Autopilot | The system automatically anonymizes coach and client names. | Effortlessly comply with Section 1 of the ICF Code of Ethics on Confidentiality, with zero manual work. |
8. The Innovator's Edge | 62% of Millennial managers are already using AI at work. | Position your school as an AI-native institution, attracting the next generation of students and corporate clients who now expect modern tools. |
8 Layers of The SelfLab AI Advantage: Your ROI Breakdown
How SelfLab AI transforms your feedback process into a powerhouse of efficiency, quality, and growth.
SelfLab AI Advantages
Calculate Your Personal Savings
Stop guessing. Use your school's real numbers to see your potential savings in 60 seconds.
6 seats left
Special Launch Offer: Blind Benchmark Pilot-Risk-Free
We invite you to a transparent, data-driven experiment. Exclusively for verified ICF-accredited schools.
You'll receive 5 full-session analyses for a symbolic price that simply covers our server costs so you can make an informed decision based on data, not claims.
- 1You Provide: 5 audio recordings from your current programs.
- 2Your Expert: Your mentor prepares their written feedback as they normally would.
- 3SelfLab AI: You upload the same 5 recordings to our platform.
- 4You Evaluate: Compare the reports side-by-side to see the new level of depth and detail. You get to keep both reports.
100% refund and we'll delete your data if you're not wowed-no email chess, no forms. Seats are limited; this pilot closes when the notice is removed.
*Detailed pilot pricing is shared privately-after a quick accreditation check-to protect partner schools' margins and student experience.
Is SelfLab AI Right for Your School?
This tool was purpose-built for leaders of ICF-accredited coaching schools who are obsessed with quality and growth. It's a perfect fit if you:
Run Group Cohorts (Level 1 & 2)
You manage multiple students and need a scalable way to provide world-class feedback.
Value Your Reputation
Your school's brand is built on student success and high ICF exam pass rates.
Face Scaling Challenges
You know that adding more students puts a severe strain on your best mentors and your feedback quality.
Employ Expert Mentors/Observers
You want to empower your best people by removing administrative drag, not replace their wisdom.
Seek an Innovative Edge
You want to position your school as a modern, tech-forward, data-driven leader in the coaching education market.
If you checked three or more boxes, you're in the right place.
A Tool Calibrated by an MCC for Coaching Schools
My name is Aryna Tserkovna, and as an MCC coach, I faced a constant dilemma: how to scale without compromising feedback quality. But I also noticed something else: even the best human observers can miss nuances in a live session. We're all human.
I brought my expertise to SelfLab AI to ensure it acts as a true 'second pair of eyes' for mentors, calibrated to the highest MCC standards. The AI catches everything, flagging subtle moments that might have been overlooked. This allows the mentor to not only provide a richer report to the student, but also to reflect on their own observation skills, creating a powerful loop of professional growth.
This isn't just a theory. Recent research from Harvard and BCG found that professionals using AI for complex tasks performed 40% better than their peers. AI is a catalyst for human expertise.
My mission is to empower my colleagues—other school owners dedicated to excellence. SelfLab AI is the tool that makes this possible. Together, let's elevate the standard of coaching education.
The Architect's Pledge
MCC-Calibrated Precision
Aligned with ICF Code of Ethics
A Tool I Use In My Own School
Aryna Tserkovna, MCC
Chief Product Architect
Chief Product Architect
Director of Education
Leading Coaching School in the UK
Leading Coaching School in the UK
"The depth of the AI-generated report was shocking. It became the perfect foundation. Our mentors now spend their time on deep, nuanced insights, which has elevated the quality of our feedback across the board."
The 3 Silent Profit Leaks in Manual Feedback
In any group training program, the lectures are standardized. The real transformation-the moments that create a truly great coach-happen in two high-stakes, personalized arenas: one-on-one mentoring and the detailed written feedback on their observed sessions.
This is precisely why this feedback is the most resource-intensive and expensive part of your curriculum. It's where the biggest breakthroughs occur. And it's where three silent profit leaks are quietly undermining your school's growth and reputation.
The Reputation & Referral Leak:
Manual feedback inconsistency creates a "pass-rate lottery" for your students. When preparation quality varies, so does their ability to pass the final ICF exam on the first attempt. This directly erodes your school's most valuable assets: its reputation for excellence and its most profitable acquisition channel-word-of-mouth referrals.
The Quality-Erosion Leak:
Your best mentors spend up to 80% of their paid assessment time on repetitive administrative work. But this isn't just about inefficiency. It leads to a dangerous temptation: unintentionally re-using near-identical wording in reports for different students.
When overwhelmed, even the most dedicated observers begin to reuse phrases and sections to cope with the workload. And when a student realizes their "personalized" feedback isn't unique, the damage to your school's credibility is immediate and severe.
The Growth-Trap Leak:
The manual model puts your school in a strategic trap. With every new observer you train, you risk your "secret sauce"-your unique calibration standards and feedback methodologies-walking out the door.
Worse, if you find one great observer, your school's entire quality standard becomes dangerously dependent on that single person. This system isn't just inefficient; it's unscalable and holds your reputation hostage.
*SelfLab AI seals all three-instantly and permanently.
Frequently Asked Questions
Learn how our AI tools can transform your coaching program